last week, guy gone geek hosted the filipino friday to discuss book blurbs. and i asked chachic if i could host filipino friday again this week to expand the discussions from last week to talk about another book-plugging tool: the book trailer.
book trailers are made to advertise a new book, or a new author. according to wikipedia, they started being made back in 2002, but only caught on when video-based social networking sites (like myspace and youtube) became more popular in 2005.
as a concept, book trailers are nothing new–but it’s only recently that i’m starting to see book trailers made for filipino books.
it started with, candy gourlay’s TALL STORY, which i figured was made because she was being published by a united kingdom-based company. but then, visprint came out with a book trailer for NAERMYTH. and another one for bob ong’s ANG MGA KAIBIGAN NI MAMA SUSAN. and i’m starting to wonder, is this something filipino publishers are exploring–or is it just visprint?
and then there’s this book trailer i found on youtube, which put me off from reading the book it was advertising. though i’m not sure if that was made by the publisher or the author. i’m hoping the latter, if only because that’s not a trailer a respectable publisher would produce. and i mean no offense to the author if he was the one who made it. but using music from an episode of GOSSIP GIRL to promote something that is bound to come off as something very much like GOSSIP GIRL is unfair for the author–and may actually be liable for copyright infringement–the music, not the actual novel.
so here are my questions:
what do you think of book trailers? do they succeed in promoting books–or do they only turn people away? what are the most effective book trailers you’ve seen? and which book trailers turned you off from the books they were advertising?
and lastly, what do you think is the future of book trailers, especially in the filipino publishing industry?